Concurrent Session 1C Professional Development; Seven step process for making a Communication Plan

The best ideas will be lost if people never see them.

Ideas and research results need to be communicated if they are to have impact. Not to communicate is to diminish the value of a research project. People won’t appreciate the capacity of your organisation or research because they have not heard about its work. Staff and colleagues will lack a clear sense of direction.  Poor communication causes ignorance and confusion. 

This session sets out seven practical steps to designing a communication plan, a sure-fire way to add value to any research.

Jenni Metcalfe (session leader), Director, Econnect Communication

Toss Gascoigne (session producer and leader), Director, Toss Gascoigne and Associates

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