The pressure on researchers to beef up their public engagement comes at a time when traditional media models are themselves facing pressure or breaking down. But should scientists be engaging with the public in the first place? Why and, if so, how? How can an individual make sure the version of their work that appears in the media one that they’re happy with, that doesn’t come back to haunt them? This session is for anyone who has views on science communication and the media. It is intended to be interactive – not a sermon – and hopefully productive.
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Paul Dalgarno (session producer and speaker), Deputy Editor and Science and Technology Editor, The Conversation